Main Responsibilities

ORGANIZATION AND TEAM MANAGEMENT 

1. Develop departmental organizational structure, job descriptions, budget to perform the company strategies/goals. Ensure periodical review or whenever necessary; 
2. Develop departmental and individual KPIs, do alignment with direct line manager and ensure the target achievement; 
3. Cascade targets to subordinates by assigning KPIs, giving instructions, supporting for achieving the targets and ensuring performance appraisal as requested; 
4. Build-up and develop the Brand team, organize and assign tasks, manage the team performance; implement the employees’ competence evaluation and have professional development activities to fix gap between the current and expectation; 
5. Deliver training of processes, procedures, work standards/instructions to subordinates, and ensure the compliance within the delegated function; 
6. Create best practices for the teams in the systematic approach and ensure activities are delivered in line with these best practices (Includes SOPs, process, policies, work instructions, improvement ideas); 
7. Motivate, encourage employee engagement and ensure a positive work environment; 
8. Strive to reach the Company’s Vision and live with our Core Values: Passion – Integrity – Data driven – Service culture – Customer experience. 

BRAND MANAGEMENT 

1. Manage brand plans and consumer engagement activities to ensure that Brand objectives are achieved; 
2. Create the definition of brand vision, strategy, positioning and marketing mix including pack and product specification and communications, in line with Brand strategies; 
3. Analyze market research data in order to understand Brand issues and market opportunities; 
4. Compile and prepare documents for Brand projects and brand performance are on time in full; 
5. Track and monitor brand implementation, performance from both internal & external available resources to ensure agreed brand activities are effectively executed and brand issues to be fully captured; 
6. Handle communication between Brand Marketing and other inter-departmental functions to ensure the cycle plan is effectively executed and Brand programs are effectively implemented in the field force; 
7. Monitor external agencies to ensure day-to-day activities related to Brand programs are performed with required quality and agreed cost & timescales as defined in operational Brand plan; 
8. Self-development by developing understanding & appreciation of the brand strategies among the Marketing team through sharing & feedback session. 

Requirements

• Bachelor Degree in Economics, Business Administration, Marketing or related field 
• Good at English communication
• At least 3 years’ experience in Marketing field and 1 year at the same level, preferably in retail
• Strong understanding and knowledge of Brand Strategies in Vietnam. 
• Experience in managing brand portfolio from big retail 
• Excellent in writing and communication skills (both Vietnamese and English) 
• Superior interpersonal and analytical skills. 
• Facebook and other social media platforms knowledge 
• Professional presentation & negotiation skills  
• Travels when required